As the pandemic persisted over weeks and months, live performance presenters found themselves without a visible audience. In response, many pivoted towards streaming live or recorded events to navigate the challenges posed by the coronavirus and avoid potential extinction.

 

One such proactive example is Peak Performances at Montclair State, which embraced streaming to stay connected with its audience. Beyond mere adaptation, they prioritized supporting acting and dance companies, along with the associated artists and support staff. Cinematic performance captures became a key platform for showcasing their work.

 

PEAK Performances took a bold step by inviting artists back into their theater, enabling the development of new works

and full productions even in the absence of live audiences.

 

Floodesign played an integral role in the branding of the 15-film series, by designing the logo, opening and closing credits, and promotional material.